Customer: Orthos GmbH
Brand/product: HarmonieSchiene | Medicine
Range of operations: Specialist market and consumers
By including specialist topics on dental health, cosmetic dentistry and dentistry in general, in addition to conveying product-specific and editorial content, the aim of the magazine is to enhance customer retention between dental practitioners and manufacturers of orthodontic products.
The entire magazine including the editorial content is published in-house. Although only issued as a quarterly, the response to the magazine was so overwhelming that we had to increase the circulation from 15,000 to 20,000 copies within a span of just one year.
It’s great to see things work out.