Customer: Philip Morris
Brand/product: Basic | Industry
Range of operations: Consumers
Development of a target-group-specific marketing tool that deals with the lifestyles of the relevant groups. Creation of a single night life guide with subtle penetration of the brand and articles on brand-related topics.
Initial edition with a circulation of 20,000 copies that are distributed free of charge to the target end customers and are sent for screening to the relevant number of addressees.
Following the publication of the first edition itself, the magazine was regarded as extremely positive for the image and identification of the brand. Corporate publishing can be very special.